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We started in a garage In 2009, we built our first chicken feeder by hand. For four years, every weekend was spent cutting, assembling, and packing orders from our garage floor. No investors. No factory. Just a bandsaw, a lot of PVC, and a refusal to give up.
We watched chickens to understand them
We mounted GoPro cameras in coops and filmed hours of footage. What we learned — how chickens rake, flick, and scatter feed — shaped every design decision. Our feeders aren't guesswork. They're engineered from observation.
Australian made, not just assembled
Our feeders and drinkers are injection moulded in Brisbane and hand-assembled in our Townsville warehouse. BPA-free. Lead-free. No glue. When we say Australian made, we mean it.
50,000+ customers can't be wrong
Over 15 years, we've helped backyard chicken keepers across Australia, New Zealand, and the UK. Real people answer our phone. We test every product with our own flock before we sell it to you. [read more]